what we do
Empowering women in business to own their space online. We understand that social media often gets pushed to the back burner or causes a headache trying to keep up. Our mission is to simplify your digital presence. From 1:1 coaching and team workshops to full-service management, we provide the support you need to shine.
Why we do it
Entrepreneurship shouldn't come with the price of burnout. We know women often balance the demands of a growing business with a million other roles, leaving social media to feel like a burden rather than an asset. We do this to bridge that gap—providing the strategy and support female founders need to scale their brands without losing their peace of mind.
Meet The Founder
Heather
Loyal Wife & Mother / Dutch & Indonesian / Audacious / FRIENDS connoisseur / Gluten-Free girly / Girl's Girl / Pop Culture Obsessed / BIG Taylor Swift & Beyonce fan / Limitless
at a glance
How I unwind off socials:
I love reading, watching Friends, running, & hanging out with my kids.
can't work without:
My Stanley full of ice water, my morning cup of coffee, an energy drink and music, of course!
Social Media *icks:
Buying followers, giveaways, only following trends, making your office administrator do your social media, expecting X amount of followers to be your answer to your problems
fav quote:
“Gator don’t play no shit!” - The Other Guys.
Most used tools:
Canva, Instagram (DUH), Google, InShot, & CapCut
A Few Things About Me
I made the decision to move back to Boise from Los Angeles.
I loved living in LA but I knew I belonged in Boise. I reached out to the owner of ThisisBoise.com & was offered a job, enrolled into BSU & found a roommate all within 15 minutes. It was meant to be.
24 years young...
After 4 years at ThisisBoise.com, I decided it was my time to part ways.
I was pregnant with my 2nd baby, recently married and had moved back to Twin Falls. I decided to put social media marketing behind me & be a stay-at-home Mom instead.
Time to move on....
January 31, 2018, She & Social was started.
For the past year, I had been doing some SMM on the side while raising my 2 babies. My husband insisted that I start my own business & after much push back from me, January 31, 2018 (while pregnant with my 3rd baby), She & Social was started.
She & Social was born...,
The world went to shit & with it, I lost all of my social media clients.
However, I made a huge pivot in my business & created an 8-week coaching course to teach women how to run & manage their Instagram on their own. I taught 20+ women during this time & had my best year in business.
The Covid Effect...,
Everything in my business was going smoothly.
I gave birth to my 4th baby & fully expected to get right back to work, however, that didn’t go as planned. I was hit hard with postpartum anxiety & my business took a huge hit. I was ready to call it quits for good.
Almost call it quits...
I realized that She & Social is truly where I needed to be...
After a couple of years of struggling with S&S, postpartum anxiety & working at another marketing agency, I realized that S&S is truly where I needed to be. I quit the soul-sucking job & came back to She & Social. In the first 2 months of being back, I doubled my income from the job & haven’t stopped since.
I haven't looked back...
I love reading a
good book when I’m not scrolling on my phone.
This is my person who constantly encourages, challenges & supports me.
I love a good coffee shop work session.
These are my 4 babies who are my ‘WHY’ behind everything that I do.
I love empowering women to see the best in themselves.
